Location : Peru, Mexico, Santiago, Sao Paolo, Bogota & Chile
Year : 2014
Status : Completed
Product Curation. The tour is a series of exhibitions that will showcase the Tom Dixon Club Collection for the first time in South America. With the products as a point of departure, each exhibition in the six different cities are designed to not only function as showrooms but also as flexible event spaces.
The main curatorial language revolves around three elements; the Gentlemens Club, the Cocktail Club & the Perfume Laboratory. The idea is to create immersive backdrops and environments to showcase the products in the three different types of settings.
Bare gallery-esque spaces are broken down into stylised vignettes of rich-textured backdrops against the material palette of copper, brass and upholstery of the collection. Walls, partitions, plinths, frames & slabs of midnight blue backlit polycarbonate, scorched timber, white lacquer, and black mesh fabric together with carefully selected product placements make up a lux and cohesive narration.